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Otelz
Travel E-Commerce WebsiteTravel E-Commerce Website
ConstructionUser Experience Design (UX)User Interface Design (UI)Desing System
Otelz.com became one of the most known hotel booking websites in Turkey in the last year. Its outdoor ads are broadcasting in several cities such as Istanbul, Ankara, İzmir, Bursa, Adana and its videos and banner ads are broadcasting on social media. One of five people in Turkey knows the brand of Otelz.com today. Among the public, there is now a perception that the most affordable price and most accommodation options can be found on Otelz.com.
Problems
Mobile web and desktop design inconsistency Findability vs discoverability Old fashioned and Complex Design Desktop oriented design Some usability problems
Methods
Project management with Gantt Chart Stakeholder interviews Wireframe Data analysis (Recordings, Heatmaps and Google Analytics) Benchmarking Heauristic Evaluation Fill-in-the blank method Prototyping
Results
Mobile web and desktop design inconsistencies removed It made easy to find the products and discover the new features Modern and trendy design approaches Mobile oriented design Usability problems were solved
İbrahim BakışHead Of Product Management - Otelz.com
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