E-commerceFoodBrand DesignIcon DesignCorporate Identity Development

Aradolu.com was established in September 2014 with the aim of offering natural, organic and handmade products to its customers through e-commerce. Its product range includes more than 2000 products from organic food to natural care, from modern home to mother and baby care. Offer the consumer a choice with more than 2 thousand products aradolu.com is a reliable address for around 150 thousand visitors every month. In our meeting with Kerem Siral, the CEO of Aradolu.com, we were asked to do a new study because the logo they used was insufficient to reflect Aradolu. It also aimed to open Aradolulu to Europe in 2017 and to offer ambitious products in the field of technology to its product categories.

Brief

They gave us the "Explore in the Middle East" brief. Let Aradolu users discover handmade, healthy, natural and delicious food products as well as newly released technological products in Aradolu for the first time.

Methods

In the new logo, we stylized this organic world for Aradolu.com's customers to discover.

We set off from the hot air balloon, humanity's first exploration vehicle.

Using a simple design, we designed an icon by combining a hot air balloon with a shopping cart.

We designed the logo to help customers form an emotional connection with natural products.

Results

A logo was designed with the symbol and colors used to help customers discover natural products and establish an emotional connection.

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Kerem Siral Founder and CEO - Aradolu

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